Posts filed under ‘Business’
Writing Smart Copy for Your eCommerce Product Pages
The 4-Hour Work Week
Timothy Ferriss runs a thriving business — and spend more hours on sports than work, thanks to simple time management techniques that reduces his work week to only 4 hours.
Freelance Hourly Rate Calculator
Freelance Switch posts a free hourly rate calculator for freelancers. Just what I was looking for!
via HOW
Reinvigorate: Streaming Website & Blog Events to You in Real Time
I noticed that Typographica is using Reinvigorate. Looks like a decent program that sends messages to you in real-time for web events that occur.
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The Selective Perception of Human Brains: Why Startups Often Beat The Big Boys
The Selective Perception of Human Brains: Why Startups Often Beat The Big Boys
What Makes People Buy
Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.
Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.
Analytics Toolbox: 50+ Ways to Track Website Traffic
My 10 Favorite BNET Business Guides
BusinessPundit.com lists his My 10 Favorite BNET Business Guides. BNet looks like it has gone through a major design upgrade since I last saw it. Very nice.
Who Needs Headlines
Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?“
He includes a nice list of techniques that one can use.
That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.
Also check out the origins of the USP.
