Writing Smart Copy for Your eCommerce Product Pages

Writing Smart Copy for Your eCommerce Product Pages

The 4-Hour Work Week

Timothy Ferriss runs a thriving business — and spend more hours on sports than work, thanks to simple time management techniques that reduces his work week to only 4 hours.

Freelance Hourly Rate Calculator

Freelance Switch posts a free hourly rate calculator for freelancers. Just what I was looking for!

via HOW

17 New Rules for Successful E-Commerce

17 New Rules for Successful E-Commerce

Reinvigorate: Streaming Website & Blog Events to You in Real Time

I noticed that Typographica is using Reinvigorate. Looks like a decent program that sends messages to you in real-time for web events that occur.

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The Selective Perception of Human Brains: Why Startups Often Beat The Big Boys

The Selective Perception of Human Brains: Why Startups Often Beat The Big Boys

What Makes People Buy

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

Analytics Toolbox: 50+ Ways to Track Website Traffic

Analytics Toolbox: 50+ Ways to Track Website Traffic.

My 10 Favorite BNET Business Guides

BusinessPundit.com lists his My 10 Favorite BNET Business Guides. BNet looks like it has gone through a major design upgrade since I last saw it. Very nice.

Who Needs Headlines

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?“

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.