Posts filed under ‘Business’

Writing Smart Copy for Your eCommerce Product Pages

Writing Smart Copy for Your eCommerce Product Pages

August 15, 2007 at 4:20 am Leave a comment

The 4-Hour Work Week

Timothy Ferriss runs a thriving business — and spend more hours on sports than work, thanks to simple time management techniques that reduces his work week to only 4 hours.

August 10, 2007 at 12:07 pm 1 comment

Freelance Hourly Rate Calculator

Freelance Switch posts a free hourly rate calculator for freelancers. Just what I was looking for!

via HOW

July 24, 2007 at 11:30 am Leave a comment

17 New Rules for Successful E-Commerce

17 New Rules for Successful E-Commerce

July 24, 2007 at 9:38 am Leave a comment

Reinvigorate: Streaming Website & Blog Events to You in Real Time

I noticed that Typographica is using Reinvigorate. Looks like a decent program that sends messages to you in real-time for web events that occur.

Powered by ScribeFire.

July 5, 2007 at 12:04 pm Leave a comment

The Selective Perception of Human Brains: Why Startups Often Beat The Big Boys

The Selective Perception of Human Brains: Why Startups Often Beat The Big Boys

June 29, 2007 at 9:47 pm Leave a comment

What Makes People Buy

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

June 27, 2007 at 1:25 pm Leave a comment

Analytics Toolbox: 50+ Ways to Track Website Traffic

Analytics Toolbox: 50+ Ways to Track Website Traffic.

June 27, 2007 at 12:25 pm Leave a comment

My 10 Favorite BNET Business Guides

BusinessPundit.com lists his My 10 Favorite BNET Business Guides. BNet looks like it has gone through a major design upgrade since I last saw it. Very nice.

June 26, 2007 at 10:02 pm Leave a comment

Who Needs Headlines

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website
is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.

May 31, 2007 at 9:53 am Leave a comment

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