Writing Smart Copy for Your eCommerce Product Pages

Writing Smart Copy for Your eCommerce Product Pages

The 4-Hour Work Week

Timothy Ferriss runs a thriving business — and spend more hours on sports than work, thanks to simple time management techniques that reduces his work week to only 4 hours.

17 New Rules for Successful E-Commerce

17 New Rules for Successful E-Commerce

What Makes People Buy

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

Who Needs Headlines

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?“

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.

Create an Irresistible Free Trial for Your App

Sam Nurmi from Pingdom gives basic pointers on how to create an irresistible free trial for your app.

Five Proven Ways to Waste Money With Pay-per-Click Advertising

MarketingProfs has an article on Five Proven Ways to Waste Money With Pay-per-Click Advertising.

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10 Reasons You Should Never Get a Job

Stevel Pavlina on freedom in self-employment.

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Report: Visitors to Fashion Websites are Upscale, Women & Young (Surprise?)

eMarketer reported today on the profile of Vistors to Fashion Websites. The stats show that over 60% are women, over 76% are between 18-44, over 22% have household income of over $100,000 and the top 12 websites make up over 41% of visits.

Canada: Online Upswing

Canada has generally been a tougher place to market to for ecommerce companies. But in the new post by eMarketer we find that things are changing for the better as Canadians’ use of the internet is on par with the US and are far ahead in broadband usage.