I noticed that Typographica is using Reinvigorate. Looks like a decent program that sends messages to you in real-time for web events that occur.
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Add comment July 5, 2007
eMarketer combines a number of reports on conversion rates at E-commerce sites:
“eMarketer Senior Analyst
Jeffrey Grau says that retailers with industry-leading conversion rates
are doing more than just looking at numbers.“Online retailers who go beyond using traditional Web
analytics data to truly understand their customers’ intentions,
perceptions and concerns will be rewarded with higher conversion
rates,” he says.
Add comment April 9, 2007
MarketingProfs has an article on Five Proven Ways to Waste Money With Pay-per-Click Advertising.
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Add comment November 21, 2006
Digital Web Magazine on Building a Website for Analytics.
Add comment October 27, 2006
Decent introduction of marketing measurement in this free eBook: “The Measure of Marketing.”
Add comment October 25, 2006
From ThinkVitamin.com is this article about how to measure the success of your web application.
Good observation about breaking down the funnel into smaller chunks to better understand the process.
Add comment August 2, 2006
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