Posts filed under 'Branding'

Greatest Copy Shot Ever Written

Nick Padmore breaks down the Greatest Copy Shot Ever Written.

I don’t necessarily agree with the conclusion but the article itself is an awesome reference tool for when you get stuck on writing a copy shot.


Add comment November 19, 2007

Rebranding of FOWA

Ryan Nichols gives an overview of their rebranding of FOWA (Future of Web Apps). The breathless result was not by accident, but was very process driven. Great work.


Add comment September 10, 2007

What Makes People Buy

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.


Add comment June 27, 2007

Human-to-Human Design

Sharon Lee lists 5 strategies for creating a Human-to-Human Design based on “two basic truths—that the internet is an interactive medium and that the end user is in fact human.”

They are

  1. Respect me
  2. Tell me a story
  3. Engage me
  4. Inspire me
  5. Enchant me

Add comment June 26, 2007

Few Convert at Retail E-Commerce Sites

eMarketer combines a number of reports on conversion rates at E-commerce sites:

“eMarketer Senior Analyst
Jeffrey Grau says that retailers with industry-leading conversion rates
are doing more than just looking at numbers.

“Online retailers who go beyond using traditional Web
analytics data to truly understand their customers’ intentions,
perceptions and concerns will be rewarded with higher conversion
rates,” he says.


Add comment April 9, 2007

Copyright: Get to Know the Facts

Stephen Nipper explains why you really should get a copyright.


Add comment March 4, 2007

Breakthrough Ideas for 2007

Wow.

That was just after reading the first of the breakthough ideas of 2007 titled “The Accidental Influentials” which
is making me really rethink the whole influentials part of the Tipping Point. It’s too late for me to read the rest. I have to read the rest tomorrow.


Add comment February 26, 2007

How to Name Your Company


Add comment February 24, 2007

Brand 2.0

DigitAllmagazine has 5 interviews on Brand 2.0.


Add comment February 15, 2007

Saks Gets a Facelift

Another amazing project by Pentagram is the rebranding of Saks Fifth Avenue. Of course you can read reviews at Brand New.


Add comment January 8, 2007

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