Damascity

Nick Padmore breaks down the Greatest Copy Shot Ever Written.

I don’t necessarily agree with the conclusion but the article itself is an awesome reference tool for when you get stuck on writing a copy shot.

Ryan Nichols gives an overview of their rebranding of FOWA (Future of Web Apps). The breathless result was not by accident, but was very process driven. Great work.

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

Sharon Lee lists 5 strategies for creating a Human-to-Human Design based on “two basic truths—that the internet is an interactive medium and that the end user is in fact human.”

They are

1. Respect me
2. Tell me a story
3. Engage me
4. Inspire me
5. Enchant me

eMarketer combines a number of reports on conversion rates at E-commerce sites:

“eMarketer Senior Analyst
Jeffrey Grau says that retailers with industry-leading conversion rates
are doing more than just looking at numbers.

“Online retailers who go beyond using traditional Web
analytics data to truly understand their customers’ intentions,
perceptions and concerns will be rewarded with higher conversion
rates,” he says.

Stephen Nipper explains why you really should get a copyright.

Wow.

That was just after reading the first of the breakthough ideas of 2007 titled “The Accidental Influentials” which
is making me really rethink the whole influentials part of the Tipping Point. It’s too late for me to read the rest. I have to read the rest tomorrow.

How to Name Your Company

DigitAllmagazine has 5 interviews on Brand 2.0.

Another amazing project by Pentagram is the rebranding of Saks Fifth Avenue. Of course you can read reviews at Brand New.