Damascity

Writing Smart Copy for Your eCommerce Product Pages

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

Analytics Toolbox: 50+ Ways to Track Website Traffic.

AIDAS: The Relevance of Satisfaction.

“The lesson for persuading today’s modern bloodhound is to serve up real meat and to keep providing the critical scent, from click to click and experience to experience, that keeps the bloodhound galumphing forward.”

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?“

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.

eMarketer combines a number of reports on conversion rates at E-commerce sites:

“eMarketer Senior Analyst
Jeffrey Grau says that retailers with industry-leading conversion rates
are doing more than just looking at numbers.

“Online retailers who go beyond using traditional Web
analytics data to truly understand their customers’ intentions,
perceptions and concerns will be rewarded with higher conversion
rates,” he says.