Damascity

Nick Padmore breaks down the Greatest Copy Shot Ever Written.

I don’t necessarily agree with the conclusion but the article itself is an awesome reference tool for when you get stuck on writing a copy shot.

Writing Smart Copy for Your eCommerce Product Pages

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

Leo Babauta writes on Copyblogger “Go Big or Go Home: Why Being Bold is Critical to Getting Noticed.“

AIDAS: The Relevance of Satisfaction.

“The lesson for persuading today’s modern bloodhound is to serve up real meat and to keep providing the critical scent, from click to click and experience to experience, that keeps the bloodhound galumphing forward.”

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?“

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.

Awesome bunch of tutorials titled “Fifty(50!) Tools Which Can Help You in Writing.” Each one is worth a read.