Damascity

Jakob Neilson posts on “Participation Inequality: Encouraging More Users to Contribute.”

eMarketer posts on using free tools for viral marketing and the use of media among the youth.

Eric Sink on “How to get people talking about your product.”

Excerpts:

“Word-of-mouth is not a strategy.  It is the result of a strategy.”

“The better approach is far less intuitive, but far more effective:

1. Find a Very Small Group of People that share common interests
2. Build a product that 100% of them will love”