Posts filed under 'Viral Marketing'

Participation Inequality: Encouraging More Users to Contribute

Add comment October 11, 2006

Jonathan Coulton Is a Better Marketer Than You

eMarketer posts on using free tools for viral marketing and the use of media among the youth.

Add comment October 10, 2006

How to Get People Talking About Your Product

Eric Sink on “How to get people talking about your product.”

Excerpts:

“Word-of-mouth is not a strategy.  It is the result of a strategy.”

“The better approach is far less intuitive, but far more effective:

  1. Find a Very Small Group of People that share common interests
  2. Build a product that 100% of them will love”

Add comment August 25, 2006


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