You Call that Health Food?

Just because the label says it’s good for you doesn’t mean it is. Here’s how to read beyond the marketing hype.

CSS Fix to Screen Readers Ignoring “display:none”

456 Berea St summarizes a solution to the problem of screen readers ignoring “display:none”.

17 New Rules for Successful E-Commerce

17 New Rules for Successful E-Commerce

Using Flickr for SEO & Traffic

Using Flickr in your SEO & Traffic Building Strategy.

Powered by ScribeFire.

Switching Page Extensions & SEO (i.e. ASP to PHP)

Switching Page Extensions & SEO (i.e. ASP to PHP).

A Cre8asite Forums thread asks what are the search engine optimization implications of switching from ASP to PHP?

My 10 Favorite BNET Business Guides

BusinessPundit.com lists his My 10 Favorite BNET Business Guides. BNet looks like it has gone through a major design upgrade since I last saw it. Very nice.

Human-to-Human Design

Sharon Lee lists 5 strategies for creating a Human-to-Human Design based on “two basic truths—that the internet is an interactive medium and that the end user is in fact human.”

They are

1. Respect me
2. Tell me a story
3. Engage me
4. Inspire me
5. Enchant me

Typography and Web Advertising: Making Every Opportunity Count

Alexander W. White writes on two of my favorite subjects Typography and Web Advertising.

So why is so much advertising, including web advertising, so skippable?
Partly, I think, because advertisers make the mistake of thinking of
the audience as viewers rather than targets. The distinction is real: A viewer is one who views,
which implies—but does not necessarily actually deliver—their
attention. It is a soft and flabby term that describes a mostly passive
audience. On the other hand, a target is one to whom an ad is aimed, and suggests aiming, accuracy, and a more active, vigorous stance by the advertiser.

Tracking the Growth of Competing Sites

Aaron Wall gives a list of tools one can use to track the growth of competing sites for SEO.

Who Needs Headlines

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?“

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.