Outsourcing Choice: Barry Schwartz on “The Paradox of Choice”

July 13, 2006 at 6:50 pm Leave a comment

Outsourcing choice – Signal vs. Noise (by 37signals)

Nice post about how reducing choices for customers makes things better. There is a link to a summary of Barry Schwartz’s book “The Paradox of Choice” and to a presentation he made at Google about this subject.

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Entry filed under: Presentations, Strategy.

“Innovate or Die” Can Be a Lie Summary of Barry Schwartz’s Google Presentation

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