Summary of Barry Schwartz’s Google Presentation

July 13, 2006 at 8:03 pm Leave a comment

NOTES FROM THE BARRY SCHWARTZ PRESENTATION

from The Paradox of Choice

Bad Effects of Too Many Choices:

  1. Decision Paralysis
  2. Increase of Bad Decisions (if they get over paralysis)
  3. Satisfaction Decreases
    1. Regret and Anticipated Regret
    2. Opportunity Costs (you start to focus on opportunities that you didn’t choose)
    3. Escalations of Expectations (when there are more choices you start to expect excellence. Something that is very good isn’t good enough)
    4. Self-blame (“What went wrong? It must be my fault as there were plenty of options. I must have made the wrong choice”)

Good feelings satiate, bad feelings escalate

Choice Curve:

  • No Choices: Always feel bad
  • Some Choice: Positive feelings
  • Excessive Choices: increasing regret. Reaches a point where Excessive is worse than no choice.

Notes:

Get agents to make decisions (who don’t have to live with feelings of regret over options)

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Entry filed under: Innovation, Presentations, The World.

Outsourcing Choice: Barry Schwartz on “The Paradox of Choice” Essence.com: Did You Know… African American Women & Personal Care

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