The Coolest Small Company in America

August 2, 2006 at 12:23 am Leave a comment

From the Signal vs. Noise blog is a link to this article from Inc.’s article about “Zingerman’s: The Coolest Small Company in America“.

Excerpts:

  • “The key was having partners who were real owners,” says Weinzweig. “We wanted the passion. We wanted people who had visions of their own. Otherwise, whatever we did would be mediocre, and the whole idea was to elevate the quality of each element of the company.”
  • To give good service, after all, you really do have to “1. Figure out what the customer wants. 2. Get it for them — accurately, politely, enthusiastically. 3. Go the extra mile.” What’s more, it’s important for employees to know that.
  • “What we look for is elegant simplicity”
  • “We want to leave a lot of flexibility while providing enough structure for people to be successful. That way, the ZCoB doesn’t become a collection of businesses that have nothing in common but ownership.”
  • As for the founders, “currently, our exit strategy is to die”
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Entry filed under: Biographies/Profiles, Business, Entrepreneurship, Innovation, Strategy.

Muraqa With Joe The Brand Underground

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