How to Get People Talking About Your Product

August 25, 2006 at 8:13 pm Leave a comment

Eric Sink on “How to get people talking about your product.”

Excerpts:

“Word-of-mouth is not a strategy.  It is the result of a strategy.”

“The better approach is far less intuitive, but far more effective:

  1. Find a Very Small Group of People that share common interests
  2. Build a product that 100% of them will love”
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Entry filed under: Blogs, Business, Marketing, Strategy, Technology, Viral Marketing.

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