The Igor Naming Guide to Creating Product and Company Names

November 28, 2006 at 10:07 am Leave a comment

The Igor Naming Guide to Creating Product and Company Names.

“We created the Igor Naming Guide in order to demystify the naming process.
In it we show how and why great product and company names work, when focus
groups and standard ways of thinking about them might have predicted otherwise.
Igor’s own naming process is presented in excruciating but logical detail.”

90 pages full of good stuff.

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Entry filed under: Branding, Business, Marketing, Reference, Strategy.

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