The life of products

December 14, 2006 at 12:54 am 1 comment

The Life of Products: Products are not nouns but verbs. A product designed as a noun will
sit passively in a home, an office, or pocket. It will likely have a
focus on aesthetics, and a list of functions clearly bulleted in the
manual… but that’s it.

Products can be verbs instead, things which are happening,
that we live alongside. We cross paths with our products when we first
spy them across a crowded shop floor, or unbox them, or show a friend
how to do something with them. We inhabit our world of activities and
social groups together… a product designed with this in mind can look
very different. (from SvN)

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Entry filed under: Branding, Design and Usability, Innovation, Products.

The 1% Rule The Grammar of Ornament

1 Comment Add your own

  • 1. salesstrategy  |  December 14, 2006 at 4:28 am

    Yep, but you need to add adjective to market it.

    Reply

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