Barry Schwartz: The Line Between Clarity & Chaos

January 4, 2007 at 8:49 pm Leave a comment

Boxes & Arrows interviewed Barry Schwartz on the Paradox of Choice. Interesting points were:

a) his comparing Google filtering to editorial filtering under the guise of democracy
b) the power of defaults:

The power of defaults is this:

When you enter your
drivers’ license, you get asked if you’d like to be an organ donor. And
if you do, you have to check a box and sign a form. And in the United
States, 90% of people approve of organ donation but 20% are organ
donors. There are several European countries that also use the drivers’
license as the opportunity to sign up organ donors. In those countries,
organ donation is 90%. And the only difference is, in those countries,
you have to sign a form and check a box if you don’t want to be an
organ donor. Otherwise you are.

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Entry filed under: Books, Business, Design and Usability, Human Nature, Tips & Advice.

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