Few Convert at Retail E-Commerce Sites

April 9, 2007 at 3:00 pm Leave a comment

eMarketer combines a number of reports on conversion rates at E-commerce sites:

“eMarketer Senior Analyst
Jeffrey Grau says that retailers with industry-leading conversion rates
are doing more than just looking at numbers.

“Online retailers who go beyond using traditional Web
analytics data to truly understand their customers’ intentions,
perceptions and concerns will be rewarded with higher conversion
rates,” he says.

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Entry filed under: Branding, Business, Conversion Rates, Metrics, Strategy.

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