Who Needs Headlines

May 31, 2007 at 9:53 am Leave a comment

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website
is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.

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Entry filed under: Conversion Rates, Copywriting, eCommerce, Reference, Tips & Advice.

Creating Inspired Design by Andy Clarke Creative Use of PNG Transparency in Web Design

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