Posts filed under ‘eCommerce’

Writing Smart Copy for Your eCommerce Product Pages

Writing Smart Copy for Your eCommerce Product Pages


August 15, 2007 at 4:20 am Leave a comment

The 4-Hour Work Week

Timothy Ferriss runs a thriving business — and spend more hours on sports than work, thanks to simple time management techniques that reduces his work week to only 4 hours.

August 10, 2007 at 12:07 pm 1 comment

17 New Rules for Successful E-Commerce

17 New Rules for Successful E-Commerce

July 24, 2007 at 9:38 am Leave a comment

What Makes People Buy

Bryan Eisenberg of GrokDotCom asks “What Makes People Buy?” They have come up with 20 so far.

Edit: A comment linked to the following “Wants make the world go ’round … saleswise” which features a nice cartoon about how projects are badly run to figure out customer wants.

June 27, 2007 at 1:25 pm Leave a comment

Who Needs Headlines

Shaun Crowly writes on copywriting on the web in ALP’s “Who Needs Headlines?

He includes a nice list of techniques that one can use.

That’s why websites that sell products work best when they marry sales-inducing
copy with an element of choice. The 37
Signals website
is a good example of this technique—a hard-sell approach,
disguised by relinquishing control to the visitor, allowing users to decide how
to engage with the site.

Also check out the origins of the USP.

May 31, 2007 at 9:53 am Leave a comment

Create an Irresistible Free Trial for Your App

Sam Nurmi from Pingdom gives basic pointers on how to create an irresistible free trial for your app.

April 9, 2007 at 8:11 pm Leave a comment

Five Proven Ways to Waste Money With Pay-per-Click Advertising

MarketingProfs has an article on Five Proven Ways to Waste Money With Pay-per-Click Advertising.

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November 21, 2006 at 6:51 pm Leave a comment

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